Jammu and Kashmir | It was a moment of great joy to participate in Basohli Utsav, the cradle of unique cultural & artistic heritage of the country. Basohli’s uniqueness manifests beautifully in world famous paintings, which infused new dimensions to Pahari Art & created its own distinctive style: Lt Guv Manoj Sinha

Basohli is also a centre of other creative traditions including Pashmina wool, which is matchless & unique due to production process, delicate weaving and embroidery work on finished products & reflects exemplary skill and artistry: LG

The Utsav is an initiative of J&K Govt and IGNCA to popularize the cultural and historical identity of the region, ingenuity of Basohli’s craft & art and to promote workmanship of artists and weavers so that these priceless products are acknowledged and admired globally: LG

J&K govt is committed to provide all necessary assistance as are required for promotion of Basohli paintings and Pashmina. Both the exclusive products have received GI registration to prevent counterfeiting and to ensure access to the global market: LG